For those of you that left your Smartphone at home when dining out with friends and family, those days may soon be gone. QR codes have taken the restaurant industry by storm since the pandemic disrupted our world, which means you’ll need those phones at your favourite dining establishments after all.
About 52 percent of restaurants in the U.S. have already switched to QR code menus and many more are expected to follow.
How do QR Codes Work?
QR, or Quick Response, codes were first invented in 1994 in Japan. They are 2-dimensional barcodes that store data horizontally and vertically, making them, unlike the barcodes you see in supermarkets, scannable at any angle. And, unlike 1-dimensional barcodes that only store up to 30 numbers, QR codes can store almost 7,100.
As of 2017, a smartphone’s operating system enabled users to scan these codes with their phone’s camera. Simply hover over the code, as if you’re going to take a photo, and a notification pops up with a link that directs you to the desired destination.
For smartphones that are experiencing technical difficulty, there are several QR code reader apps available for download.
While businesses such as Amazon, Taco Bell, and Starbucks have been using these 2-dimensional barcodes for some time, other brands are just entering the world of embedded data.
How are Restaurants Using QR Codes?
No-touch menus as well as ordering and payment methods are all possible with QR codes. In addition, these digital marvels offer customer tracking which can then be used in a brand’s loyalty or marketing program.
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