No-touch menus as well as ordering and payment methods are
all possible with QR codes. In addition, these digital marvels offer customer
tracking which can then be used in a brand’s loyalty or marketing program.
Digital Menus –
Customers scan the barcode which links them to your online menu. Operators are
placing these codes on table tents, at hostess stands, on windows, sandwich
boards, stickers, and labels, as well as flyers and even business cards. Adding
specials or changing prices is as easy as editing your digital menu. You can
also change where the QR code links to without having to change the code.
One restaurant reported saving $300 a day when they stopped
printing disposable menus and went to the QR code.
According to Toast’s survey of 700-plus consumers regarding
what was most important to them when returning to in-house dining, 40 percent
reported single-use menus while 38 percent reported contactless payment.
Order – Instead
of directing guests to a menu, this QR code takes them to an online ordering
form. Duke’s, a Manhattan sports bar, offers its guests the ability to order
food or drinks via a QR code. Restaurant Business reported that customers loved
the process that enabled them to order when desired and not have to wait for a
busy server or bartender. In addition to directing guests to menus, these codes
can also take them to your branded product landing page.
Takeout and Delivery
– Restaurants are marketing their takeout and delivery options by placing QR
codes curbside. You can also give your customers the option of paying upon
delivery using a QR code. Apps as well as QR code functions that can be added
to your delivery app provide this service.
Payments – Allow
mobile payments by placing a code on the bill that is linked to your online
checkout system, or an app that integrates with your POS.
With Nanovise Touchless Menu for restaurant
guests simply scan a tableside QR code
to view the restaurant's menu
on their own mobile device