Wednesday 10 February 2021

How are Restaurants Using QR Codes?

 

No-touch menus as well as ordering and payment methods are all possible with QR codes. In addition, these digital marvels offer customer tracking which can then be used in a brand’s loyalty or marketing program.

Digital Menus – Customers scan the barcode which links them to your online menu. Operators are placing these codes on table tents, at hostess stands, on windows, sandwich boards, stickers, and labels, as well as flyers and even business cards. Adding specials or changing prices is as easy as editing your digital menu. You can also change where the QR code links to without having to change the code.

One restaurant reported saving $300 a day when they stopped printing disposable menus and went to the QR code.

According to Toast’s survey of 700-plus consumers regarding what was most important to them when returning to in-house dining, 40 percent reported single-use menus while 38 percent reported contactless payment.

Order – Instead of directing guests to a menu, this QR code takes them to an online ordering form. Duke’s, a Manhattan sports bar, offers its guests the ability to order food or drinks via a QR code. Restaurant Business reported that customers loved the process that enabled them to order when desired and not have to wait for a busy server or bartender. In addition to directing guests to menus, these codes can also take them to your branded product landing page.

Takeout and Delivery – Restaurants are marketing their takeout and delivery options by placing QR codes curbside. You can also give your customers the option of paying upon delivery using a QR code. Apps as well as QR code functions that can be added to your delivery app provide this service.

Payments – Allow mobile payments by placing a code on the bill that is linked to your online checkout system, or an app that integrates with your POS.

With Nanovise Touchless Menu for restaurant guests simply scan a tableside QR code to view the restaurant's menu on their own mobile device

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How Restaurants are Using QR Codes for Touchless Options

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